1. Due to computer generated colour blending, Eye Majic will give a perfect balance of colour on both eyes every time.

2. Eye Majic does away with eye shadow wastage. One application (or two for a more dramatic effect) colours your eye lids with just the right amount of eye shadow every time.

3. Eye Majic can be applied anywhere, at any time without the use of mirrors or brushes in just seconds.

4. Eye Majic can be applied by everyone. With a little practice, even non-cosmetic users can achieve the same results as a qualified cosmetician every time. Eye Majic is perfect for people that wear glasses and contact lenses as it is hypo-allergenic.

5. Eye Majic eliminates stretching of the delicate skin on your eye lids caused by foam application brushes.

6. The eye Majic range of colours and designs is constantly evolving and expanding.

7. Eye Majic lasts longer on the eyes than conventionally applied eye shadow.

8. For a shimmer finish, apply Eye Majic to the eye lid with pressure, and minimize blending. Eye Majic has been designed with a top layer of light reflective particles, for glamorous looking ones. For a matt finish apply Eye Majic with pressure, then gently brush your eye lids with a soft make up brush. This will dust off some of the light reflective particles.

9. Eye Majic the quickest and easiest eye shadow to use in the world! With practice, the Eye Majic application process takes less than 15 seconds.

10. Eye Majic is neat and compact, ideal for carrying in purses or handbags.

11. Eye Majic completely removes the contamination factor. Eye Majic is manufactured, packaged and sealed by machines and never exposed to human hands until used. Eye Majic eradicates the need for messy brushes, sponges and eye shadow pots.

12. Eye Majic packaging is 80% recyclable, and is not tested on animals. We care for our planet and our furry friends.